Cykelvalet / Cykelfrämjandet
Cykelfrämjandet, founded in 1934, works for a better, safer and more attractive bicycle environment. Their members are organized in local circles that divide Sweden into different geographical areas. Cykelvalet is run by Cykelfrämjandet and Svensk Cykling with support from the Swedish Consumer Agency. Information is gathered and independent guidance is given before the bicycle purchase. Our studio has developed both the graphic identities and web.
The project included: